Definitions of Entrepreneurial Journalism

Entrepreneurial Journalism can be described as the process of developing new projects and ventures to sustainably address the information needs of underserved consumers.

 

This definition can be broken down further into three component parts.

1. The development of new products and services to help shape what’s next in media.
2. The successful execution of methods of marketing and distribution to ensure that new journalistic products and services reach consumers.  
3. The study —and implementation—of new business models to ensure ventures’ viability and sustainability.

Other ways of defining Entrepreneurial Journalism:

• The Study of New Biz Models for News
• A Living Lab for What’s Next in Media